Amanacer copy — Daniel Santos Design

Amanecer
“Celebrate From Dawn ’Til Dusk”
Project Overview:Amanecer is a narrative-driven tequila brand that modernizes Mexican heritage for the next generation of social "culture-seekers." By blending premium agave roots with vibrant, collectible packaging, the project transforms the traditional spirit into a visual storytelling experience where every flavor serves as a "chapter" of folklore.

Project This project involved creating a modern tequila brand identity that fuses deep Mexican traditions with youthful energy to celebrate culture through narrative-driven packaging.

Role
Brand Identity and Brand Design
Timeline3 Months

Tools
Illustrator, Figma and Photoshop
SizeVariety of Sizes

Brand Book Link to Brand Book

Goal:

Amanecer is a narrative-driven tequila brand that modernizes Mexican heritage for the next generation of social "culture-seekers." By blending premium agave roots with vibrant, collectible packaging, the project transforms the traditional spirit into a visual storytelling experience where every flavor serves as a "chapter" of folklore.

Narrative :

Each Amanecer expression is crafted as a "chapter" in a living story, utilizing iconic Mexican symbols like the Lobo Azul and Flor de Luna to turn consumption into an immersive experience. By utilizing packaging as collectible art, the brand moves beyond the glass to become a cultural bridge—transforming every social gathering into a moment of storytelling and digital sharing.

Link to Brand Book