image DCN — Daniel Santos Design

Design Culture Now Poster

Project Overview: This poster marks a creative evolution from a polished, professional concept to a whimsical design inspired by the playful world of Dr. Seuss. By pairing the geometric stability of Futura with the decorative charm of Adorn, the layout achieves a balance between personality and readability. The composition features a dynamic "falling Lego" arrangement to create movement, utilizing strategic layering and opacity to build depth. This project highlights a successful experiment in typography-focused design, blending structured principles with a newfound willingness to embrace lighthearted, motion-driven aesthetics.

Project Blending the geometric precision of Futura with a whimsical, Dr. Seuss-inspired layout, this poster uses a dynamic "falling Lego" motif to explore movement and depth in typography.

Role
Publication
Timeline1 Months

Tools
Indesign and Illustrator
Size 11x17 Inch

Process