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Clear Mind  Poster And Case Study 20x30 inch

This case study explores the pervasive addiction to short-form video content among individuals aged 15-24, focusing on platforms like TikTok, Instagram Reels, and YouTube Shorts. It delves into the psychological, social, and technological factors fueling this trend, highlighting the effects of excessive screen time on mental well-being, attention span, and creativity. The study also examines how short-form video platforms exploit user behavior through algorithms, interface design, and engaging content, creating a cycle of dependency and diminished productivity.

To address this issue, the case study proposes a solution in the form of an interactive device designed to break the cycle of compulsive video consumption. By concealing the user's device, promoting mindful habits, and offering haptic interactions, the product aims to reduce distractions and foster healthier relationships with technology. Insights gathered from surveys and research inform the device's potential to counteract the addictive nature of short-form content and its impact on user routines.

Findings  Problem Statement
An interactive device that helps break your short-term video watching habits by replacing the addictive content with an alternative that improves the user’s mental wellness through haptic interactions while providing a useful service also completly hiding your device from the viewers sight.

Proposed Solution

• An interactive device to combat video consumption habits.
• Features include device concealment, haptic interactions, and promoting mental wellness.
• Focus on “out of sight, out of mind” principle to reduce distractions.

Target Audience

• Teens and young adults (15-24 years old).
• Students, young professionals, gamers, creators, and parents seeking better tech habits.

Research Insights

• Majority of users engage with short-form content daily or hourly.
• Common consumption locations: bedtime, commutes, school, and work.
• Motivations include entertainment, relaxation, social connectivity, and FOMO.

Psychological & Social Dynamics

• Social pressures, peer influence, and FOMO drive frequent usage.
• Dopamine release and reward cycles reinforce addictive behavior.
• Users report negative effects on mental health and concentration.

Technological Influences

• Platforms utilize visually captivating and algorithmically curated content.
• User interfaces designed for seamless, low-effort engagement.
• Personalized experiences increase user satisfaction and time spent on apps.

Solution Outcomes

• Reduction in screen time and promotion of mindful habits.
• Improved focus and productivity by eliminating visual triggers.
• Potential for long-term behavioral change and healthier digital habits.

Future Scope

• Expansion of features for broader user demographics.
• Potential integration with apps to track and improve mental wellness.
• Exploration of market opportunities to disrupt short-form video consumption trends.

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