image MD copy — Daniel Santos Design

Clear Mind Poster And
Case Study

Project Overview: This case study examines the psychological and algorithmic drivers behind short-form video addiction in users aged 15–24, specifically across TikTok, Reels, and YouTube Shorts. By analyzing how interface design and predatory algorithms diminish attention spans and mental well-being, the research informs the development of a physical, interactive intervention. The proposed solution is a device that utilizes haptic feedback and physical concealment to disrupt compulsive scrolling habits, aiming to restore productivity and foster a more mindful, healthy relationship with technology.

Project This study investigates the addictive nature of short-form video platforms and proposes a hardware-based solution that uses haptic interaction and device concealment to break the cycle of digital dependency.

Role
Prodcut Design
Timeline3 Months

Tools
Illustrator
Size 20x30 Inch Poster

Process

Problem Statement:

An interactive device that helps break your short-term video watching habits by replacing the addictive content with an alternative that improves the user’s mental wellness through haptic interactions while providing a useful service also completly hiding your device from the viewers sight.

Proposed Solution

An interactive device to combat video consumption habits.
Features include device concealment, haptic interactions, and promoting mental wellness.
Focus on “out of sight, out of mind” principle to reduce distractions.

Target Audience:

Teens and young adults (15-24 years old).
Students, young professionals, gamers, creators, and parents seeking better tech habits.

Research Insights:

Majority of users engage with short-form content daily or hourly.
Common consumption locations: bedtime, commutes, school, and work.
Motivations include entertainment, relaxation, social connectivity, and FOMO.

Psychological & Social Dynamics:

Social pressures, peer influence, and FOMO drive frequent usage.
Dopamine release and reward cycles reinforce addictive behavior.
Users report negative effects on mental health and concentration.

Technological Influences:

Platforms utilize visually captivating and algorithmically curated content.
User interfaces designed for seamless, low-effort engagement.
Personalized experiences increase user satisfaction and time spent on apps.

Solution Outcomes:

Reduction in screen time and promotion of mindful habits.
Improved focus and productivity by eliminating visual triggers.
Potential for long-term behavioral change and healthier digital habits.

Future Scope:

Expansion of features for broader user demographics.
Potential integration with apps to track and improve mental wellness.
Exploration of market opportunities to disrupt short-form video consumption trends.

Brand Process

Material Experimentation

Proof of Concept Prototype

Final Prototype