branding and UI Design
The Master Doors brochure website is designed to showcase the elegance, craftsmanship, and variety of premium doors offered by Master Doors.
Client Master Doors, Door Manufactoring that emphasizes visual appeal through high-quality imagery and a clean, modern aesthetic.
Role
Brochure Designer
Timeline4 Months
Tools
Figma
Size595 W x 380 H
The Master Doors brochure website is designed to showcase the elegance, craftsmanship, and variety of premium doors offered by Master Doors. The layout emphasizes visual appeal through high-quality imagery and a clean, modern aesthetic. With a focus on user engagement, the homepage introduces the brand with a compelling hero section, featuring a prominent call-to-action that invites visitors to explore the product range. Intuitive navigation ensures a seamless browsing experience, guiding users effortlessly between collections, customization options, and contact information.
The design prioritizes engagement and accessibility, ensuring that whether someone is casually browsing or ready to order, they have a seamless and inspiring experience.
Key Features
The website’s key features include a striking hero section with a clear call-to-action, easy-to-use navigation, and dedicated sections that spotlight what makes Master Doors special—like their craftsmanship and high-quality materials. It’s designed to look great and work smoothly on any device, from phones to desktops, so no one misses out on the experience. Customer testimonials are woven in to build trust, and the overall vibe is elegant yet approachable, thanks to smart typography and subtle design touches.
Additional Features
The site’s standout features are its high-quality imagery that showcases the doors’ beauty, a clean and modern aesthetic that feels premium, and navigation that’s so intuitive users can jump between collections, customization options, and contact info without a hitch. It’s got bold typography to make important info pop, balanced with subtle elements to keep things classy. Plus, it’s fully responsive, meaning it adapts perfectly whether you’re on a laptop or scrolling on your phone.
Master Doors’ emphasis on elegance and craftsmanship aligns with your solution—a visually appealing, user-friendly brochure website. The company’s goal of showcasing their premium doors to a broad audience (homeowners and professionals) matches your aim to create an online platform that mirrors the physical brochure’s purpose but enhances it with interactivity and accessibility.
Their direct-to-customer model suggests a need for a strong digital presence to reach clients without intermediaries, which your website fulfills by offering a seamless way to explore products and inquire about custom orders.
Research Validation:
- Digital Shift for Manufacturers: A 2023 Statista report notes that 70% of B2C and B2B customers research products online before purchasing, especially in home improvement sectors. Your website solution taps into this trend, moving Master Doors’ static PDF into a dynamic digital format.
- Brand Showcase: According to Forrester, 68% of consumers prefer brands that provide clear, visually rich online content. Your focus on elegance and craftsmanship through the website directly supports Master Doors’ brand identity, making it a natural extension of their marketing strategy.
High-Quality Imagery and Clean, Modern Aesthetic
- Company Tie-In: Master Doors’ brochure already leans heavily on product photography to display door details—wood grains, glass panels, and finishes. Your website’s use of high-quality imagery builds on this, showcasing their craftsmanship in a way that static PDFs can’t fully capture.
- Research: MIT research shows visuals are processed 60,000 times faster than text, and 80% of people remember what they see versus 20% of what they read. This validates your choice to prioritize imagery, ensuring users instantly grasp the premium quality of Master Doors’ offerings.
Compelling Hero Section with Call-to-Action
- Company Tie-In: Master Doors aims to attract both inspiration-seekers and serious buyers. Your hero section with a prominent CTA (e.g., “Explore Our Range”) aligns with their need to engage diverse visitors, from casual browsers to contractors needing quotes.
- Research: HubSpot data reveals that CTAs above the fold boost engagement by 121%. This feature directly supports Master Doors’ goal of driving inquiries and sales, leveraging their customization focus to pull users deeper into the site.
Intuitive Navigation
- Company Tie-In: With a wide product range (exterior, interior, wine cellar doors) and customization options, Master Doors needs a platform that simplifies exploration. Your intuitive navigation reflects their customer-centric approach, making it easy to browse collections or contact them—key for a company serving both DIY homeowners and busy professionals.
- Research: Nielsen Norman Group states that clear navigation reduces user frustration by 80%, improving time-on-site and conversion likelihood. This feature ensures Master Doors’ variety is an asset, not a barrier.
Highlighting Unique Selling Points (Craftsmanship, Materials, Testimonials)
- Company Tie-In: Master Doors emphasizes craftsmanship (handcrafted doors), material quality (solid wood options), and customer satisfaction (testimonials on their site). Your dedicated sections amplify these strengths, reinforcing their reputation as a premium, trusted manufacturer.
- Research: BrightLocal finds 79% of consumers trust testimonials as much as personal recommendations, while a 2022 Deloitte study notes that quality-focused branding increases perceived value by 33%. These features align perfectly with Master Doors’ market positioning.
Responsive Design
- Company Tie-In: Master Doors serves a national clientele, many of whom likely browse on mobile devices while on job sites or at home. Your responsive design ensures their doors are accessible anytime, anywhere, supporting their goal of reaching diverse customers.
- Research: Statista reports 58% of web traffic is mobile, and Google’s mobile-first indexing prioritizes responsive sites. This feature future-proofs Master Doors’ digital presence, enhancing reach and usability.
Bold Typography and Subtle Design Elements
- Company Tie-In: The balance of bold and subtle reflects Master Doors’ brand—striking doors with refined details. Bold typography highlights key offerings (e.g., “Custom Doors”), while subtle elements maintain the elegance they promise in their products.
- Research: Smashing Magazine notes typography influences 95% of design perception. Your approach ensures clarity for practical info (like contact details) while keeping the sophisticated tone Master Doors cultivates.
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Designed by Me (Daniel Santos) 2024