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The  Definition Of Intensity



Publication Design
 The project involved choosing a title from a list of 1,000 and designing a book based on that concept. This included developing a theme, conducting research, creating original content like writing and photography, and experimenting with layout and design. The final goal was to produce a cohesive, visually engaging book that reflected the chosen title.



Project   The project involved researching EDM culture, documenting concerts through photography, and exploring how drugs and visual tools heighten the experience. The final book blends images, filters, and narrative to recreate the intense atmosphere of a rave.

Role 
Publication Designer, Print Maker and Researcher
Timeline 
7 Weeks

Tools 
Adobe Illustrator , Adobe Photography and Adobe InDesign
Size8.5 inches x 5.5 inches
17.0 inches by 11.0 inches

Grid: 4 columns

Margins: 0.5 inches on each side

Gutter: 0.1667 inches
Project Overview:
The project involved researching EDM concert culture, particularly the psychological and sensory effects of drug use and visual enhancement tools like diffraction glasses. It included collecting personal accounts to understand the emotional landscape of attendees, as well as photographing actual concerts to capture the raw energy and atmosphere. The design process integrated these images with visual filters and effects to mimic the altered perception experienced at raves. The final product was a carefully curated book that combines narrative, photography, and design to immerse readers in the intense, otherworldly vibe of an EDM event.




MoodBoard:



An EDM concert is all about bright lights, constant motion, high energy, and a joyful atmosphere.



Process:











Version 1:
  • Research into the different titles that stood out to me, which included title such as The Definition of Shadow, Resentful Nutcase, and the Definiton of Intensity.  

Critique Notes
  • Then  chosing a narrative involving EDM culture, documenting concerts through photography, and exploring how drugs and visual tools heighten the experience. 















Version 1:

  • After choosing a topic, I began trying to depict a concert—specifically the EDM group and music setting, by using colorful concert images and fonts that were specific to the EDM aesthetic.

Critique Notes Signature 1:
  • Typography and image layout look out of place.
  • Keep experimenting with the front cover idea on other pages.
  • Body text looks awkward and weird.
  • Images still look off; try experimenting with the type size—it’s too big.
  • Images are a bit blurry.
  • Try playing with filters more and incorporating image blur into the images.



















































































Critique Notes Signature 2:
  • Good use of images.
  • Keep thinking about how the user will interact with theimages.
  • You might need something indicating when the user should use the glasses.
  • Images are still a bit too blurry.
  • Try test printing to see if and how your folds will work.
  • The title is effective, but keep experimenting with the body text.




























































































Critique Notes Signature 3:
• Images showcase too much of the stage and
need to feature more from the people/crowd
perspective as well.
• Think about how the pages will fold out.



    FINAL Design:



    Design Challenges/Learning outcomes:
    The project faced several key challenges, starting with switching from coptic to saddle stitch binding to improve usability, which was then sewn by hand to reflect the DIY spirit of EDM culture. Selecting the right paper stock was also difficult, leading to the use of three different types to enhance the tactile experience and distinguish sections. Printing large spreads proved frustrating, with multiple misprints causing delays. Finding a cover material that captured the bold, vibrant energy of EDM events was another hurdle, as was sourcing properly sized visual filters—ultimately resolved by incorporating rave-style glasses into the design.





    Goal:

    To capture and share the immersive, high-energy atmosphere of EDM concerts and the community surrounding them—highlighting both the vibrant creativity and the complex role of drugs in shaping the experience.





    Typography & Colours

     Title Text: Futura
    1234567890
    ABCDEFGHIJKLMNOPQRSTUVWXYZ
    abcdefghijklmnopqrstuvwxyz!@#$%^&*(){}[]:;”’?

    Body Text: Source Sans Pro
    1234567890
    ABCDEFGHIJKLMNOPQRSTUVWXYZ
    abcdefghijklmnopqrstuvwxyz!@#$%^&*(){}[]:;”’?

    Subheader Text 1: Josefin Sans
    1234567890
    ABCDEFGHIJKLMNOPQRSTUVWXYZ
    abcdefghijklmnopqrstuvwxyz!@#$%^&*(){}[]:;”’?

    Subheader Text 2:
    1234567890
    ABCDEFGHIJKLMNOPQRSTUVWXYZ
    abcdefghijklmnopqrstuvwxyz!@#$%^&*(){}[]:;”’?









    Hidden Data Menu

    Secret Information!

    • Item 1: This is some confidential text.
    • Item 2: More sensitive details here.
    • Item 3: You weren't supposed to see this!

    Research: For this book, I decided to create a somewhat small
    format to make it easy to hold, similar to a coffee table book, allowing the user to experience the content in a more comfortable and accessible way.

    DEFINITION OF EDM:

    - An EDM (Electronic Dance Music) concert is a live music event featuring electronic dance music performed by DJs
    or producers using synthesizers, drum machines, and turntables.
    - The focus is on electronic beats and rhythms, often accompanied by synchronized visuals and special effects.

    KEY FEATURES EDM Group:
    - Live DJ Performances:
    - DJs mix tracks live, often improvising and blending popular songs with original productions.
    - Visual Effects:
    - Stunning light shows, lasers, LED displays, and projections that sync with the music.
    - Special Effects:
    - Smoke machines, pyrotechnics, confetti cannons, and sometimes holographic visuals.
    - Immersive Sound:
    - High-quality sound systems that deliver powerful bass and clear audio.
    - Unique Stages:
    - Intricate stage designs with futuristic or themed aesthetics.
    - Interactive Elements:
    - Audience participation, call-and-response moments, and often themed accessories (e.g., glow sticks).

    EDM ATMOSPHERE:
    - Energetic:
    - High-energy environment with fast-paced music and a crowd dancing intensely.
    - Vibrant:
    - Bright, neon colors and eclectic fashion styles (e.g., rave wear).
    - Inclusive:
    - A welcoming atmosphere for people from all backgrounds to enjoy music and connect.
    - Euphoric:
    - The music and visuals create a sense of unity and exhilaration among attendees.
    - Party-like:
    - It often feels like a massive celebration, with a focus on fun and letting loose.
    - Late Night/Weekend Vibes:
    - Typically occurs at night and stretches into the early hours, emphasizing nightlife culture.

    Drug use and Visual Effects Research:
    1. MDMA (ECSTASY/MOLLY)
    Visual Effects:
    Enhanced color perception: Colors may appear more vivid, and lights may seem brighter and more vibrant.
    Tracers: Objects may leave “trails” as they move, creating a strobe-like effect in your vision.
    Visual distortions: Sometimes, users experience mild distortions in their visual field, such as seeing things that
    aren’t there or having difficulty focusing on details.
    2. LSD (Lysergic Acid Diethylamide)
    Visual Effects:
    Hallucinations: Visual distortions are common, ranging from geometric patterns and fractals to full-on hallucinations
    of people, objects, or landscapes.
    Color enhancement: Colors may appear more intense or change in hue.
    Moving objects: Static objects might seem to move or morph.
    “Synesthesia”: Sensory overlap, where sounds might be seen as colors or shapes, or colors might be felt.
    3. PSILOCYBIN MUSHROOMS (MAGIC MUSHROOMS)
    Visual Effects:
    Geometric patterns: Users often see intricate, kaleidoscopic patterns, particularly when they close their eyes.
    Enhanced colors: Similar to LSD, colors may become brighter or shift in hue.
    Distorted perception of space: Objects might appear to move, shrink, or grow.
    Depth perception changes: The sense of depth can be altered, making distances seem different than usual.
    4. DMT (DIMETHYLTRYPTAMINE)
    Visual Effects:
    Intense, vivid imagery: DMT is known for causing intense visual hallucinations, often involving complex, rapidly
    changing patterns or beings.
    Geometric shapes: These may be seen as part of the environment, and users may experience a “breaking through”
    visual effect, where they feel as if they are entering another dimension or encountering alien entities.
    Closed-eye visuals: DMT users report strong visual experiences even with their eyes closed, often involving fractals,
    grids, and otherworldly imagery.
    5. KETAMINE
    Visual Effects:
    Dissociation: Ketamine often causes a sense of detachment from the body and the environment, which can result in
    disorienting visual experiences.
    Altered depth perception: Objects might appear strangely distant or “disconnected” from their surroundings.
    Blurred vision: It can cause difficulty focusing, making visual stimuli appear blurry or out of focus.
    Nystagmus: Involuntary eye movements that can lead to visual disturbances.
    6. COCAINE
    Visual Effects:
    Intensified focus: While not primarily a hallucinogen, cocaine can make users more alert and focused, heightening
    visual perception of details.
    Tunnel vision: High doses or prolonged use can lead to a narrowed visual field, where users may only focus on a
    small section of their environment.
    Visual distortion: In some cases, users may experience brief hallucinations or visual distortions, such as shadows
    moving or objects warping.
    7. MUSHROOMS (AMANITA MUSCARIA)
    Visual Effects:
    Color distortion: Users may notice that colors become unusually vibrant or muted.
    Blurring: Vision may become hazy or blurry.
    Patterns and shapes: Visual disturbances can include seeing distorted or shifting patterns, particularly in peripheral
    vision.
    8. 2C-B (4-BROMO-2,5-DIMETHOXYPHENETHYLAMINE)
    Visual Effects:
    Enhanced visuals: Colors, lights, and objects may appear more vivid, and users often experience intensified visual sensations, such as halos
    around lights.
    Geometric patterns: Like LSD or psilocybin, users may see complex patterns and shapes, particularly with their eyes closed.
    Distorted sense of space: There may be a sense that the surroundings are “melting” or changing in some way, or that objects are moving in ways
    they shouldn’t.
    9. SALVIA DIVINORUM
    Visual Effects:
    Distorted reality: Users may experience intense distortions in the visual field, such as “spatial fragmentation” where they feel like they are moving
    in or through different environments.
    Visual distortion: Objects can morph into something else entirely, like inanimate objects coming to life or the surrounding environment warping.
    10. NITROUS OXIDE (LAUGHING GAS)
    Visual Effects:
    Mild visual distortions: Some users experience brief, light visual effects such as seeing halos around lights or trails when objects are moved.
    “Fractal vision”: Although not common, some users describe seeing rapidly changing, fractal-like patterns in their field of vision during or after
    using nitrous oxide.
    Altered perception of space: Some people report a shift in their sense of depth or perspective, though this effect is usually mild and short-lived.
    11. SYNTHETIC CATHINONES (BATH SALTS)
    Visual Effects:
    Paranoia-driven hallucinations: These stimulants can cause intense paranoia, which may be accompanied by visual hallucinations like seeing
    things that aren’t there.
    Distorted perception: Users might experience their environment as being larger or smaller than it is, or objects may appear to move in unnatural
    ways.
    Tunnel vision: Similar to cocaine, users might experience a narrowing of their visual field.
    12. GHB (GAMMA-HYDROXYBUTYRATE)
    Visual Effects:
    Blurry vision: GHB can cause blurred vision, especially as it affects coordination and motor skills.
    Drowsiness and haziness: It may induce a sense of heaviness in the body and cause the eyes to feel heavy, which can blur visual perception.

    13. MDPV (METHYLENEDIOXYPYROVALERONE)
    Visual Effects:
    Visual disturbances: Hallucinations and extreme paranoia can occur, often with visual distortions such as objects becoming unusually large,
    small, or moving in impossible ways.
    Tunnel vision: Like other stimulants, MDPV can cause a narrowed visual field, making users focus on a small section of their environment.

    14. PCP (PHENCYCLIDINE)
    Visual Effects:
    Hallucinations: PCP is known for inducing visual hallucinations that can be very intense and frightening, including seeing people or creatures
    that aren’t present.
    Disorienting effects: Users may experience a breakdown in spatial awareness, where depth perception is compromised and objects appear to
    shift or morph.




    before image manipulation Needs to be summarized:

    The image manipulation involved several techniques, including motion blur to capture
    the dynamic movement of the crowd and performers. I also adjusted the saturation
    and vibrancy to enhance the colors and energy of the scenes. Additionally, I overlaid
    multiple images to create a sense of depth and visual interest. A few artistic filters were
    layered on top of the images to introduce a different kind of motion and texture, further
    emphasizing the vibrant, fast-paced nature of the EDM environment. The original
    images were taken by me, capturing the essence of the event firsthand.

    after image manipulation Needs to be summarized:

    The image manipulation involved several techniques, including motion blur to capture
    the dynamic movement of the crowd and performers. I also adjusted the saturation
    and vibrancy to enhance the colors and energy of the scenes. Additionally, I overlaid
    multiple images to create a sense of depth and visual interest. A few artistic filters were
    layered on top of the images to introduce a different kind of motion and texture, further
    emphasizing the vibrant, fast-paced nature of the EDM environment. The original
    images were taken by me, capturing the essence of the event firsthand.

    Key Features
    Focus on Well-Being Metrics:Highlights the intersection of mental health, economic conditions, and government intervention across Latin America and the Caribbean using SDG-aligned indicators.

    Data Filtering by Section and Year:Users can explore data by thematic sections (e.g., poverty, health, crime) and observe changes over time for deeper insight into trends and progression.

    Clean, Visually Engaging Design:A bright and approachable visual style was chosen to contrast the heavy subject matter and maintain viewer engagement.

    Dark Mode Option:Added to improve accessibility and user comfort for a diverse audience.

    Global and Regional Comparisons:Provides contextual insight by comparing regional statistics with global averages to highlight disparities or progress.

    User-Centric Evolution:The design evolved through critique and testing, moving from a single dense graph to a more readable, segmented structure that improves clarity and user experience.






    Solution:



    The final book was designed using immersive visuals, sewn saddle stitch binding for full-page engagement, multi-textured paper to enhance sensory interaction, and a flashy, concert-inspired cover. Personal photography, interviews, and the integration of rave-style glasses brought the viewer closer to the authentic, multifaceted world of EDM culture.







    Data Outcome:



    The data suggests that Latin America and the Caribbean's social and economic landscape is shaped by crime rates, unemployment, poverty, and government spending, which influence overall well-being and development. High crime and unemployment could hinder economic growth and social stability, while increased government spending may help alleviate poverty but could also strain national budgets. Compared to global averages, these factors might highlight disparities or progress in the region, shaping future policies aimed at improving economic opportunities and social welfare.








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    Designed by Me (Daniel Santos) 2024